

Meet 3 Local Female Beauty Entrepreneurs on Their Journey to Empower Women in Singapore
(Prestige, Mar 2025)
As we step into March, a month to celebrate the resilience, vision and determination of women, it seems apt to highlight three trailblazing businesswomen who are influencing beauty and wellness in Singapore. There is Cheryl Wee, whose Company of Wellness takes a holistic approach to self-care; Xenia Wong, who prioritises scientifically informed skincare at Sigi Skin; and Sahur Saleim, who champions diversity with her make-up brand, Sahur’s Art.

Actress-Turned-Entrepreneur Cheryl Wee On Holistic Health & Sustainable Wellness
(ELLE Singapore, Feb 2025)
For many women, the desire to look good often overshadows the importance of inner health. Cheryl Wee, celeb-mummy turned wellness advocate, knows this all too well. Growing up in the public eye, she battled an eating disorder. This personal struggle sparked her passion for wellness and led her to establish Cheryl W Wellness & Weight Management in 2016, later rebranded to CW (Company of Wellness). “I feel that there’s a deeper reason for whatever I’ve gone through,” she reflects. “Sharing my experience with eating disorders was mentally draining, but meeting young girls with similar struggles inspired me to find ways to support them.”
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Harpers Bazaar, Nov 2023
Read moreBeauty Awards 2023: Best Skin Brightening Oral Supplements - Cheryl W Radiant Baby Face Jell-oh!
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Beauty Insiders, May 2021
Read moreCheryl Wee gets candid on self love, juggling business empire and mommy duties...
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CNA, Dec 2019
Read more'We don't live for ourselves': Motherhood helped Cheryl Wee fight eating disorders...
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