Brand Vision

Enhancing women’s positive self image. Beautify the world with beautiful women inside out.

Brand Mission

Sincerely serving our valued clients with their best interests in mind.

Brand Philosophy

“Fit & Healthy is the new sexy. It's a lifestyle change, not a quick fix.”

Value Proposition

Advocating positive self image, wellness & healthy weight management not at the expense of our clients’ health.
Body Refine Treatment

Brand Story

Cheryl W was founded by Cheryl Wee to help other women overcome their weight management issues & self-image.

At Cheryl W, we focus on 3 Ws - Women, Wellness, and Weight Management. We adopt a healthy and gradual approach to weight loss, with the aim of passing on the message of health, vitality, and positivity.

We don’t just focus on slimming but rather a sustainable weight management plan, where women can be healthy while looking good. We aim to promote a positive and long-term lifestyle solution rather than a quick fix.

Therefore, we customize our solutions suited to our customers’ journey and their lifestyle habits.

With holistic wellness in mind, we hope to inspire and instill confidence in women. We are on a journey to help you #findyourbestself.

THE FOUNDER, CHERYL WEE